NEW DELHI FEB 21: In a first the forthcoming annual supplement to the Foreign Trade Policy(FTP) could cover the growing exports through e-commerce and provided some incentives to the micro small and medium enterprises engaged in the business.The new FTP supplement is expected to be announced in the first week of April.
Exporters executing orders that they have got through their Web portals is still at a nascent stage,but the new model is creating a paradigm shift in the way that India deals with foreign trade.
According to the initial estimates of FIEO in the last three years exports through the e-commerce route have grown b y over 400 per cent to $1.4 billion.
The business model of these enterprises is different from that of the traditional exporters in the sense that they rely on orders received through their Web portals.Even the payments are not via the traditional banking system,but through the online companies such as PayPal.
But what is interesting is that e-commerce exporters are now able to price their products morfe competitively and pocket better profit margins,because by offering their merchandise directly to consume by offering their merchandise directtly